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The One Stat You Should Be Paying Attention to in Podcasting Right Now

April 1, 2025 at 4:14 PM UTC
Parla Team
Parla Team

There are a lot of numbers thrown around in media reports, but if you care about the future of podcasting—whether you're a brand, a PR pro, or a content strategist—this is the one stat you need to know:

Weekly podcast listeners consume an average of 8 episodes per week.

That’s straight from the newly released Infinite Dial® 2024 report by Edison Research (with support from Audacy, Cumulus Media, and SiriusXM Media), and it confirms what many in the space have long suspected: podcast fans aren’t casual—they’re superfans.

This Is the Attention Economy—and Podcasts Are Winning

This 8-episodes-per-week figure isn’t just a vanity metric. It represents a deep, sustained level of engagement that’s increasingly rare in today’s fragmented digital landscape.

Some other key takeaways from the report:

  • 34% of the U.S. population age 12+ are weekly podcast listeners (up 10% year over year)

  • Monthly podcast listenership is up across the board—especially among women, with a 15% YoY increase

  • Podcast consumption is growing even in a shifting audio ecosystem where AM/FM, streaming, and smart speakers all compete for attention

People aren’t just sampling shows. They’re following, subscribing, and making podcasts part of their daily rituals. In other words: this is not passive media.

From The Infinite Dial by Edison Research

Why This Should Matter to You

If you're trying to build trust with an audience—whether to market a product, elevate a brand, or tell a compelling story—podcasts offer the kind of repeat, undivided attention that most platforms can’t match.

But here’s the catch: with over 3 million podcasts out there, how do you know where to start? Which shows actually have traction? Where is your audience spending their time?

That’s Where Parla Comes In

At Parla, we help you make sense of the podcast landscape. Whether you're trying to discover which shows your ideal customers listen to, analyze guest trends, or identify podcast superfans within your niche, Parla gives you the data to take action—without guessing.

🎧 Want to understand the podcast space like never before? Get started for free on Parla and see what the superfans are actually listening to.

Because in a world where attention is everything, 8 episodes a week isn’t just a stat—it’s a signal.