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Why Searching YouTube Podcasts is Key to Your Next Guest Spot or Brand Collab

March 24, 2025 at 9:42 PM UTC
Parla Team
Parla Team

If you're trying to land your next brand partnership, cross-promotion, or podcast guest spot, here's a stat that'll make you rethink your outreach strategy: YouTube is now the #1 podcast listening platform in the U.S.

That’s right. According to Edison Research, 31% of weekly podcast listeners (ages 13 and up) say YouTube is their go-to for podcasts—beating out Spotify (27%) and Apple Podcasts (15%). That might surprise you if you still think of YouTube as just a video platform. But these days, more and more podcasters are uploading full video episodes, and listeners—especially younger ones—are here for it.

In fact, 84% of Gen Z podcast listeners say they watch podcasts, not just listen. They want to see expressions, gestures, reactions—basically, they’re engaging with podcasts the same way they’d binge a favorite YouTuber. And that makes YouTube a huge opportunity if you're trying to get in front of the right audience.

So What Does This Mean for Outreach?

If you’re in PR, marketing, or building your personal brand, this shift matters. Getting booked on podcasts, landing collabs, or even running podcast ad campaigns? You're going to want to include YouTube-first podcasts in your mix—especially if you care about reach, engagement, or Gen Z.

But here’s the thing: finding those YouTube podcasts isn't always easy.

Sure, you could spend hours Googling show names, checking if they have a YouTube channel, seeing how many subscribers they have, and then trying to figure out if they even publish via RSS too. That’s a lot of tabs.

That’s Where a Tool Like Parla Comes In

Parla is a tool in the toolkit—kind of like your podcast discovery sidekick. It helps you search and filter podcasts based on YouTube subscriber count, while also showing which shows exist across both YouTube and RSS feeds. So you can spot overlap, gauge audience size, and figure out which podcasts are actually worth reaching out to.

It’s especially handy if you’re trying to:

  • Find guest opportunities that align with your target audience

  • Spot shows that punch above their weight on YouTube

  • Run smarter influencer-style campaigns in the podcast world

  • Or just save time and stop drowning in spreadsheets

TL;DR

Podcasts aren’t just audio anymore. They're happening on YouTube, and the audience is massive—especially for younger listeners. If you’re doing podcast outreach, guest booking, or brand placement and you’re not factoring in YouTube, you're probably missing the best opportunities.

Tools like Parla make it way easier to discover the right shows and hit the ground running.

Whether you're an agency pro or just getting started, it's one more smart move to add to your podcast strategy stack.

👉 Want to give it a spin?
Start searching for free at parla.fm/join